Successful salespeople are those who constantly learn and enhance themselves. But learning “on the job” may not be always the best way to do it. Sometimes, it’s important to pause, upskill, and then apply it to your work. And what better than gaining knowledge from some of the best sales leadership books written by experienced leaders? Going the old-school way – reading, making notes, revisiting those notes, and applying them in day-to-day sales – is a great way to begin learning the tricks of the trade! And if you ask whether reading books on sales can make you a better sales leader, we’d certainly say ‘yes’.
Whether you’re a newly promoted sales leader or hoping to become one someday, books can really transform you and help you achieve your goals. If you are a bibliophile (or wish to try learning from books for a change), here are the top 5 sales leadership books you must immerse yourself into.
Why You Must Read Sales Leadership Books
The best way to become a leader (sales leader in your case) is to have a mindset of lifelong learning. Being a student and investing time in learning can help you no matter where you are on your journey. And, no matter how much you know, there’s always plenty to learn. Sales leadership books can be your guide and open up your mind to incredible new ways of selling. Because all these pieces of knowledge come from industry stalwarts who’ve been there and done that.
Stay with us till the end of this post and check out all the suggestions we share below.
5 Sales Leadership Books to Read
Reading these books improves your confidence in leadership skills and productivity. They offer you valuable insights from other sales leaders, and you can literally learn from their mistakes without making them yourself.
Without further ado, let’s look at the book suggestion we have for you.
1 Eat Their Lunch – Anthony Iannarino
The author claims it to be a playbook for B2B sales and rightly so. Eat Their Lunch talks about winning customers from your competitors. It’s a must-read for every salesperson aspiring to be a sales leader and sales leader who wants up their game. This book helps you plan systematically to understand the priorities of your prospect’s businesses and resolve their concerns. Two valuable takeaways from this book are 1) value creation is the currency in sales and 2) modernizing your sales approach matters.
2 The Sales Leader’s Problem Solver – Suzzane Paling
If you want to read about a first-hand account of sales management, The Sales Leader’s Problem Solver is your book. The author recounts her direct experience working in sales management and offers assistance on issues such as low prospecting, inconsistent selling, and poor CRM management. It is a perfect guide to turn to while dealing with these and other everyday sales challenges. It lays the path for managers to build a plan, come up with solutions, and discuss issues with their teams.
3 Smart Sales Manager – Josiane Feigon
Businesses today rely on inside sales that contribute to 50% of the total revenue. Josiane Feigon understands that and shows readers how they can lead their inside sales squads to success. From hiring and motivating to training and coaching, Feigon explains everything. She also talks extensively about methods for selling to more elusive customers and choosing the best tools for your team. The author uses her experience to put forth a guide for implementing the best strategies for your team.
4 The Accidental Sales Manager – Chris Lytle
Sales managers are successful because of superior sales records. Yet, they get stuck doing their old sales job while trying to don the managerial role. Companies too often neglect to train their sales managers on how to excel as managers. This is termed as the “sales management trap.” And this is exactly what the book The Accidental Sales Manager tries to solve. Overall, this is another great book, particularly for managers who prefer not to spend their transactional tasks and want to focus on leading their team instead.
5 The Sales Boss – Jonathan Whistman
This book talks about how to bring the right people together so sales managers can achieve great success as a team. The best part is it offers all the tips/tricks with multiple direct examples. Apart from sales, you can also learn about hiring, building a culture of success, and recruiting the right people.
Sales leadership books promise you incredible insights and information if you choose the best ones. But, reading the books alone is not enough to learn the skills you need to be an incredible sales manager. Try to avoid the mistakes that the authors have committed and use their tips and solutions in overcoming your daily sales hurdles.
Do let us know which is your favorite book in the comments below.