NJM Insurance Group has announced they have selected Mediassociates as their new media planning, buying and analytics agency. Mediassociates will partner with Brownstein Group, NJM’s advertising and communications agency, to form a unified agency team to heighten the efficiency of NJM’s media spend and further creative integration. The announcement comes as NJM continues to grow in their expansion markets, while maintaining their position as one of the leading insurance carriers in their home state of New Jersey.
Mediassociates’ uses their Precision Branding methodology to identify media efficiencies and opportunities, enabling their clients to gain insights on both audience value and effectiveness of spend at an extremely precise geographic level. Their proven ability to partner with other prominent financial services brands, as well as their extensive analytic capabilities, made them an ideal fit for NJM, and their established relationship with Brownstein will allow the two agencies to work in complete synergy.
“In today’s competitive media landscape, as well as the headwinds the P&C insurance category is facing in 2023, NJM was looking for a highly collaborative partner who could clearly articulate how to maximize our media spend,” said Cam Maio, VP of Marketing at NJM. “Mediassociates demonstrated an extensive track record of expertise which will inform future media strategies as our brand continues to grow.”
“Our goal in this partnership is to support NJM as they accelerate their growth through even greater strategic placement and measurement of their marketing investment,” said Jeff Larson, President of Mediassociates. “NJM is a fantastic company with a great offering and message, and our Precision Branding approach to media is the perfect fit to help them effectively and efficiently tell their story to the right audiences.”
Mediassociates will plan and buy media on behalf of NJM in New Jersey, Pennsylvania, Connecticut, Maryland, and Ohio.