You know how the old saying goes – it’s not about what you know, it’s about who you know. In business, this couldn’t be truer. The...
Having an ICP (Ideal Customer Profile) will help you identify and prioritize prospects that have the right buying intent. They can be introduced to your...
When it comes to reaching out to potential customers, businesses often debate between cold emailing and cold calling. Both methods have their benefits, but the...
Prospecting involves identifying and engaging with potential customers in order to locate new business. There is a key difference between how B2B prospecting...
Psychology explains many behaviors that relate to the group dynamics of humans. One of them is called social proof. People rely on the actions and opinions of...
With a clearly defined ICP, organizations can craft more targeted marketing campaigns and sales strategies.
The customer is the most important stakeholder in the entire sales cycle. So, understanding the buyer’s journey in detail is critical for any serious salesman...
Differences in sales strategies can create two different versions of the same product in the customer’s mind: one that addresses the pain point and one...
So you’ve done your market research and have a list of qualified prospects. Now, you would be probably thinking that you’re all set to make your sales call...
A good combination of sales and marketing is like achieving the perfect symphony between two musical notes, or like creating the perfect sandwich in one go...
