Technology is developed to provide a helping hand to humans. Every field of business has benefited from incorporating technology in some way or the other. Sales, in particular, experiences greater efficiency and increased revenue. However, firms can face a few hurdles with sales technology adoption.
These sets of challenges can limit the transformation of a business. But what are they, and how can a firm overcome them? Let’s find out!
Discover 2 primary hurdles with sales technology adoption and the methods to overcome them.
There are many common issues that a firm can face while trying to adopt new sales technologies. But this blog will focus in detail on 2 of them.
Employee Resistance to Sales Technology Adoption
One of the primary stakeholders, the employees, must be willing to readily accept and learn about the new technology. Without their contribution and dedicated efforts, the adoption falls short, and the investment does not deliver.
It is because they, like most human beings, are comfortable with the existing system. Additionally, they are most likely unaware and perhaps even slightly fearful of the changes the new system might bring.
How to Overcome This
Clear and effective communication is the most surefire way to get employees onboard and excited about the change. Explain to them how the technology is going to be incorporated, the changes it will require, and the final objectives of the firm.
The team leaders are critical personnel for leading this change. Inform them early to support the change. Along with this, adequate training and support mechanisms to enable a smooth transition should do the trick.
Hurdles with Sales Technology During Integration
Beyond employees developing a resistance, sometimes there is difficulty integrating the new technology with the existing system. Sales tracking software and CRMs have helped the firm a lot and a seamless integration must be managed with them.
However, if the move is not planned properly, it can result in information silos, data leaks, and inefficient processes.
How to Overcome This
Creating a detailed plan that tackles each and every aspect of the move is key. Since there are hurdles with sales technology, then the IT team must be a contributing member in the planning process.
It might seem lucrative to incorporate either the best or all technology in the market. But the right strategy is to select the most compatible and required solution. The one that provides strong integration capability with the existing systems should be opted for.
Finally, before full integration, ensure to thoroughly conduct pilot tests to identify any potential integration concerns.