- Subhadra V
- 1925
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One of the biggest challenges sales reps grapple with is getting a response to their follow-up emails. Prospects rarely reply to your emails, let alone close the deal with you. But have you wondered why prospects ignore your emails? There can be several reasons for it.
The most common ones include
1) lengthy emails
2) emails akin to marketing brochures or
3) your email is a blast to thousands of people and not personalized to a particular prospect.
If you have ruled out these common mistakes, here are some other reasons why prospects don’t respond to your follow-up emails.
Why Your Follow-up Emails Get No Response and How to Fix It
Let’s take a look at them one at a time.
Your prospect isn’t aware of your business
Likely, your prospect hasn’t heard of your business or company name, hence the silence. If your business is completely new or unfamiliar, they will be skeptical about your emails and ignore them. Your emails are akin to hundreds of other junk mails that land in their inbox. But, do not be dejected.
How to fix this: You can turn this to your advantage by piquing the buyer’s inquisitiveness. Play around with catchy and innovative subject lines to catch their attention.
Prospect feels your email is irrelevant
If your prospect is aware of your brand but feels your services are irrelevant to them, you are again back to square one. Unfortunately, brand recognition does not help close deals. Only when your prospects think your products can solve their problems will they respond to your emails.
How to fix this: How can you convince them? Talk about any of their issues that you can solve. Use your analytics tool to pull out data about what pages your prospects have visited on your site, what they are looking for, and on which pages they’ve stayed longer. Infer their goals and needs and then design an email addressing those.
Your email lacks creativity
People today have a very short attention span. In the constant noise of notifications, your emails can often drown and go invisible. And if you create an email with bland copy and a disinteresting template, your prospects will never remember your emails.
How to fix this: To grab their attention, your email should stand out and be creative. Tap into the current trend of memes, GIFs, and images to create your emails and make them personalized. Even if they are busy, your prospects might remember your emailer content vaguely.
Your follow-up email has the wrong CTA
The most important part of a sales email, apart from the subject line, is the CTA or call to action. If your email is unclear about what the user should do or use the wrong CTA, your efforts will go in vain. And your prospects wouldn’t bother responding to your follow-up emails.
How to fix this: For instance, if you want to connect with your buyer over a call, asking for 30 minutes of their time can be too much. Refine your request according to the sales process so you get a response.
Your emails lack clarity
If you beat around the bush and create long emails, you can’t expect a response. You might instantly work on cutting down the word count to arrive at a crisp 200-word body copy. But if they are nothing but Slack, your emails will fail to receive a response.
How to fix this: Short emails are great. But the 200-word email should add value to the buyer. Need a better option? Try cutting down the word count even further without the fluff. Be clear about what you want to say in the minimalist words possible to seal the deal quicker.
Conclusion
Follow-up emails need as much attention as your first mail to prospects. Use these quick fixes to create value-adding and creative sales emails to get your buyers to respond to you.
Happy Selling!
