In today’s competitive landscape, staying on the client’s mind is crucial for building long-term relationships and increasing repeat business. But there’s a fine line between staying top of mind and becoming annoying.
Learn how to strike that balance and remain a valuable presence without being pushy.
These strategies help you stay relevant without crossing the line into being overbearing.
Provide Value, Not Just Updates
Clients are bombarded with emails and messages every day. Instead of constant follow-ups, send them something valuable, like an industry report, a helpful blog post, or a tip relevant to their goals.
This shows you’re thinking about their needs and keeps you on the client’s mind in a helpful way.
Personalize Your Touchpoints
Generic messages get ignored!
Personalize your outreach by referencing past conversations, their business updates, or even a milestone they’ve reached. When your communication feels authentic, it’s much easier to stay on the client’s mind without being perceived as intrusive.
Be Present on Social Media
Engage with your clients on platforms like LinkedIn—not by sending constant messages, but by commenting thoughtfully on their posts, sharing their content, or tagging them in relevant conversations. These subtle gestures are excellent ways to stay on the client’s mind passively yet effectively.
Use a Strategic Follow-Up Schedule
Too many follow-ups feel desperate; too few feel neglectful. Set up a strategic cadence, perhaps checking in once a month with a relevant insight or offer. This regular, non-invasive communication rhythm helps keep you on the client’s mind without creating pressure.
Celebrate Their Wins
Did your client land a big deal or win an award? Congratulate them!
Simple gestures like these humanize your relationship and show you genuinely care. This emotional connection will keep you on the client’s mind in a positive, authentic way.
Create a Helpful Newsletter or Resource
Offer ongoing value through a curated newsletter or a resource hub tailored to their interests. By consistently delivering useful content, you stay on the client’s mind as a trusted resource and not just a salesperson.
Conclusion
Staying on the client’s mind doesn’t mean being in their inbox every week. It’s about being relevant, helpful, and authentic in your interactions. When done right, you won’t just stay remembered but you’ll also be respected.